Boston Pint started as a school project at CCSU ā a single beer bottle with a label and cap design originally named Draiocht (Irish for “magic”). Years later, I revisited the project and expanded it into a full brand identity. I changed the name to Boston Pint and rebuilt everything from the ground up.
School project origin. Expanded for portfolio purposes.
The expanded Boston Pint identity includes a new logo, custom color palette, typography, illustrations, and a cohesive visual language across labels, merchandise, social media, a poster, and a website. Every piece follows the same brand system ā coherent, intentional, and built to feel like a real craft beer brand.
The full system includes: bottle label and cap, logo, social media assets, merchandise, a promotional poster, and a website mockup.
Created for portfolio purposes.
