Eco Stag is a visual identity study for a Norway-based furniture company. The concept: modern, minimal, and sustainable. What started as a school project became a full brand system — logo, color palette, typography, and patterns.
Project: Brand identity study case
Concept: Norway-based furniture brand with a sustainable mission
The Process
Research & Discovery
I researched the furniture industry and studied competitors like IKEA, Wayfair, and Inside Weather. I looked at what worked and what did not. I also explored color psychology. Yellow stood out. It represents creativity, enthusiasm, and clarity – values that matched Eco Stag’s mission.